eFarmers.ng: Targets and benefits
A situation where sellers of agro products and buyers can relate at the same level of interest about agro products and the market prices of such products will go a long way in promoting and enhancing the agricultural sector in Nigeria.
It is no secret that sellers of agro products, especially those in rural areas do not get the right value for their products. Farmers often place a high price on their produce to make up for the loss that may result in their inability to sell the produce, especially farm produce with a short shelf life. Inadequate or poor storage facilities is also a causative factor. This situation puts farmers at risk of losing potential buyers as they tend to find these produce expensive. On the other hand, farmers also sell their products below the market price to cover the cost of farming without a reasonable profit.
In advanced agricultural economies, the sector bloom because of a stable market price and relationship between farmers and buyers. Therefore, creating an online marketplace that is favourable and accommodating to both buyers and sellers is an avenue for better market value and market practice. The world has moved past the era of farmers limiting themselves to local open market, globalisation and the use of the internet has changed the way people transact business. The use of modern agricultural practices and innovations should be encouraged to increase and boost agricultural produce and to obtain maximum benefit from the whole value chain. To achieve stability in the market relationship between farmers and buyers, efarmers.ng has taken the initiative to be at the driver’s seat.
About efarmers.ng and how it works
This website is an innovative mobile and web-based platform that connects farmers and other players within the agricultural value chain, to ease the buying and selling of agro products and services. eFarmers Nigeria is revolutionising the agricultural marketplace and making it easier for farmers to reach customers outside their domain.
Advertising agro products and services on efarmers.ng is absolutely free with no commission. The site allows farmers to directly upload pictures of their produce with their internet-enabled mobile device right from their farm and buyers can contact them directly. According to the founders, efarmers.ng is poised to open the Nigerian agricultural market sphere to the rest of the world. Furthermore, efarmers.ng provides a means of agricultural marketing that is designed for farmers, to meet the community's agricultural needs and help reduce the middlemen which in turn reduces the cost of farm products.
In most cases, small-scale and subsistence farmers sell their produce at give-away prices due to the lack of market information on the current value of the products. The “cartel” of middlemen who buy these products from the farmers at “no cost”, far below the prevailing market price, sell them at exorbitant rates in urban markets. This makes the products very expensive for the consumer, brings less profit to the primary producer but makes more profit for the middlemen.
efarmers.ng provides an avenue for market price information by integrating a feature into its platform that gives real time average prices for major and the most sort after farm produce. Buyers of products from efarmers.ng platform can also get updates about new farm produce and agro services as soon as they are posted online.
Targets and Benefits
efarmers.ng targets agro leaning individuals and businesses across Nigeria and beyond. Farmers can improve their online presence by posting ads for their products on efarmers.ng and sharing their ads across different social media platforms. On efarmers.ng platform, buyers can contact a seller directly by filling the sellers contact form or placing a phone call to the seller. eFarmers Nigeria serves as an avenue to get more sales and boost the income of sellers from a wide coverage sales, while also giving buyers a variety of produce with range of prices and wholesale purchase.
To help combat wastage of agro products, farmers can post ads for their products, soliciting customers ahead of produce maturity and harvesting date. Sellers can now sell easily, using great pictures of their product and farm with a detailed description of their agricultural practice and service offering.
Visit www.efarmers.ng now. If you are not a seller, you are a buyer.
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